The AHS Team

AHS Advisory is founded upon the extensive hospitality industry experience of the company directors Ron de Wit.


Ron is supported by consultants and a team of free-lance specialists in various areas of expertise such as hotel operations, marketing, PR and social media management, revenue management, project management, technology and website design and real estate.  This provides AHS Advisory clients with a unique combination of long-standing consulting experience and insights in the hospitality and tourism industry, along with focused and up-to-date practical knowledge across a broad range of topical expertise.

AHS Advisory is accredited by the International Society of Hospitality Consultants (ISHC) and associated with the Hospitality Asset Managers Association (HAMA) and the Hospitality Sales & Marketing Association (HSMAI).

If we cannot help, we know who can, and we will make sure our clients get the best skills for every engagement!

Ron de Wit

        +61 414 860 207




Ron has over 30 years of experience with hotels and resorts, restaurants, clubs, catering and foodservice operations.  His specific skills include a deep understanding of the dynamics of hotel and foodservice markets, as well as a detailed understanding of operational issues and business management aspects related to the hospitality industry.

Ron’s industry qualification is a Certificate of Hotel Management and Catering Supervision from the Ryde Food College in Sydney in 1980.  His subsequent career background lies in operational cost and financial management and spans numerous operational and managerial positions in hotels, restaurants, catering companies, clubs, bars, nightclubs, and banquet operations.  Positions held include food and beverage cost controller, restaurant operations controller, hotel purchasing manager, club general manager and company secretary, and catering company financial controller.

Over the last 20 years, Ron has built on this hospitality business experience by developing a strong reputation in consulting through key appointments with leading professional services firms that specialise in the hospitality industry, including Horwath & Horwath, (Arthur) Andersen and PricewaterhouseCoopers.  In 2003 Ron became a founding director of AHS Advisory, together with business partner Rutger Smits.  AHS initially licensed its business with HVS International and, having built a flourishing practice, sold its business interests in 2007 to Cushman & Wakefield.  Ron remained involved with Cushman & Wakefield until late 2009 as an Executive Director of Cushman & Wakefield Hospitality, Asia Pacific.

Core areas of Ron’s consulting expertise include market trend reviews, operational reviews, market demand studies, financial viability studies, acquisition due diligence studies, industry best practice research and benchmark surveys, and business planning and development.  He also holds a NSW Real Estate Agent licence.

Ron has authored several hospitality industry publications, including hotel market forecasts, tourism infrastructure investment reports and guides and hospitality business benchmarking reports. He has been a guest lecturer at various hotel schools and is a regular speaker at industry events.  Ron is a member of the Hospitality Asset Managers Association (HAMA) and the Hospitality Sales & Marketing Association (HSMAI).


AHS - Ron de Wit

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